About Us

Founded and guided by Dan Subtifuge, Totally Dubwise Recordings has evolved into a respected independent force—operating as a record label, distributor, production hub, and clothing brand dedicated to the global Dubwise community. Since first emerging in the mid-2010s, the label’s mission has remained consistent: represent the foundation accurately, innovate without dilution, and support the artists who push the culture forward.

The label’s catalogue spans every branch of the Roots lineage. Classic styles such as Dubwise, Roots Reggae, Rocksteady, One-Drop, and Rub-a-Dub sit alongside Digital Dancehall, Steppas, Dub, Ragga Jungle, and Dubwise Drum and Bass. This breadth is intentional. Totally Dubwise Recordings embraces the entire Dubwise family tree, treating each style with the technical precision and authentic feel required for sound-system playback. The result is a catalogue that reflects both the tradition and the evolution of Jamaican-derived Dubwise music.
 

From the beginning, the label has worked with a wide cross-section of the scene—veteran singers, MCs, and producers alongside emerging talent from across the UK, Europe, the Caribbean, and beyond. The focus is always the same: music built with integrity, roots & culture at the centre, and production values strong enough to stand beside the greats. Through digital releases, 7" vinyl, limited poly-vinyl editions, and curated compilations, Totally Dubwise has established an unshakable presence recognised by collectors, DJs, and listeners who expect quality.
 

The label now extends far beyond just releasing music. Totally Dubwise Recordings operates as a full Dubwise ecosystem. This includes the creation of high-quality producer resources, including specialist sample packs, drum libraries, and VST instruments designed using authentic analogue techniques, vintage equipment, and traditional reggae engineering principles. These tools give producers and musicians access to the same sonic character that defines the label’s output, helping to strengthen the global Dubwise production community.
 

Alongside music and Production tools, the clothing brand forms a key part of the label’s identity. Each design reflects the culture—bold, grounded, and built on the visual language of sound system culture. For fans and artists alike, it represents a shared commitment to the Dubwise tradition and the values that shaped it.
 

To this date, Totally Dubwise Recordings continues to grow with independence, discipline, and long-term vision. The goal is not trend-chasing but cultural longevity: release high-grade Roots & Bass music, support the artists who deserve a platform, build tools that strengthen the scene, and maintain a community of people who live and breathe the music.

This is Dubwise — past, present, and future.