About Us
Totally Dubwise Recordings stands at the centre of the UK Roots & Bass movement, bringing the full spectrum of sound-system culture into the modern era.
Founded and guided by Dan Subtifuge, the label has evolved into a respected independent force—operating as a record label, distributor, production hub, and clothing brand dedicated to the global roots community. Since first emerging in the mid-2010s, the mission has remained consistent: represent the foundation accurately, innovate without dilution, and support the artists who push the culture forward.
The label’s catalogue spans every branch of the Roots lineage. Classic styles such as Roots Reggae, Rocksteady, One-Drop and Rub-a-Dub sit alongside Digital Dancehall, Steppas, Dub, Ragga, Ragga Breaks, and Dubwise Jungle. This breadth is intentional. Totally Dubwise Recordings embraces the entire Roots umbrella, treating each style with the technical precision and authentic feel required for sound-system playback. The result is a catalogue that reflects both the tradition and the evolution of Jamaican-derived bass music.
From the beginning, the label has worked with a wide cross-section of the scene—veteran singers, MCs, and producers alongside emerging talent from across the UK, Europe, the Caribbean, and beyond. The focus is always the same: music built with integrity, culture at the centre, and production values strong enough to stand beside the greats. Through digital releases, 7" vinyl, limited poly-vinyl editions, and curated compilations, Totally Dubwise has established a presence recognised by collectors, DJs, and listeners who expect quality.
The label now extends far beyond traditional releases. Totally Dubwise Recordings operates as a full creative ecosystem. This includes specialist sample packs, drum libraries, and VST instruments designed using authentic analogue techniques and vintage reggae engineering principles. These tools give producers and musicians access to the same sonic character that defines the label’s output, helping to strengthen the global Roots & Bass production community.
Alongside music and tools, the clothing brand forms a key part of the label’s identity. Each design reflects the culture—bold, grounded, and built on the visual language of Roots & Bass. For fans and artists alike, it represents a shared commitment to the sound-system tradition and the values that shaped it.
Totally Dubwise Recordings continues to grow with independence, discipline, and long-term vision. The goal is not trend-chasing but cultural longevity: release high-grade Roots & Bass music, support the artists who deserve a platform, build tools that strengthen the scene, and maintain a community of people who live and breathe the music.
This is UK Roots & Bass—past, present, and future.